Main characteristics that a good logo should have

We have already become aware of the importance of the logo and what it should represent. Now you must know the basic principles that must be taken into account to make a correct design:

The simplicity helps make it easily recognizable and memorable. Overloaded or complex designs are more difficult to assimilate.

Some tips to keep your logo simple:

• Use a maximum of three colors.
• Get rid of what is not strictly necessary.
• Choose an easy-to-read font.
• Don't use effects like gradients and drop shadows. If the logo is going to be used on the web or in places where it supports a specific effect (reflections, 3D, etc.), you will have time to adapt it later, but the original version should be as simple as possible.

This is one of the main purposes of the logo, that people recognize and remember it. Tips to make it memorable:

• It should represent in some way the services that the company offers.
• Think about your target audience and design based on that.
• Avoid including too many elements, think that a logo should be simple.

The idea is that this is a good logo today and in twenty years, if you include elements that are in fashion now, it will surely be an obsolete logo in a few years.

It must be valid for all types of media, it should work on the web, printed on a business card, sewn on a pole, etc. Tips to get it:

• Fundamental, make it vector. This will allow you to resize it to any size without losing quality. For this same reason, avoid inserting raster images, or the day you have to enlarge the logo you will have a problem.
• It should look good in black and white. Also if you invert the colors.
• Check that it works even if you change its dimensions.

It may seem like a no-brainer but I know designers who tend to skip this point. Do not miss what circulates there.

To ensure that the design is appropriate I advise you:

• Think about the audience you are going to address.
• Always keep in mind what the company wants to convey.
• Avoid including elements that can be misinterpreted.
• Once the logo is finished, show it to someone in case they see something that has escaped you, and better if that person is not the client ...