You already know the importance of a logo and all the questions you must ask your client to face the project with guarantees, so the time has come to get into flour. Designing a business logo design USA requires a process, each designer has his own so you will have to find your own way of working, but broadly speaking the main stages are:
Search, analysis and brainstorming
In this second step we will analyze the competition, their strengths, weaknesses, their logos, corporate colors, etc. And we will begin to write down ideas that come to mind, at this point we must not rule out anything, everything that occurs to us may be useful later.
Sketch phase
It is not necessary to draw well, it is simply a matter of putting the designs that come to mind on paper, surely you will fill a sheet of scribbles but little by little you will get closer to the design you are looking for.
Design digitization
Once we are clear about the message we want to send and we have successfully captured the concept in the sketches, we can proceed to digitize it in a vector design program, the most used in the sector is Abobe Illustrator but there are others such as Corel Draw or Inkscape that will help you equally.
Send the proposal to the client
There are designers who send 2, 3 or more proposals to the client, I advise against it. The designer who has gone through all the previous process knows which is the right design and that is the one that the client should stay with, if we give him several possibilities to choose, several things can happen, on the one hand he does not decide, on the other On the other hand, they come up with new ideas and worst of all, they ask us for a mix of two different logos. To avoid all this I usually send a single logo, " THE" logo . If for whatever reason you don't like it, there will be time to send you another option.
Design review and final touches
Once the client gives us the go-ahead, it is time to refine the details or apply the modifications that you may have suggested.
Preparation and shipment of material
The different versions of the logo are prepared (.jpg, .png, .eps, .pdf, etc.), the user manual in case it has been contracted and everything is sent to the client.
